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Google Launched Tangi in rival with TikTok

You all know as how much Tiktok is getting famous across the world nowadays. The user base is getting increased on a high phase on a daily basis. General Public taking TikTok to kill their time and to entertain themselves in the Freetime. Now Google has joined the race to launch short-video making apps with unveiling Tangi that is focused on creativity and Do It Yourself (DIY) space. The app is a product from Google’s in-house incubator titled Area 120. The company is launching Tangi initially on the Web and iOS that allows creative types to share how-to videos. Unlike TikTok, Tangi wants people to learn new things.

The idea of a platform solely dedicated to teaching people how to do every-day things, try new projects, or get better at their craft is smart. Plus, since Tangi videos are all under 60 seconds, that means no more scrubbing through padded YouTube videos or skimming Twitter threads to find the information you’re looking for. To be fair, Tangi’s short-form clips do limit the scope and depth that can be covered, but at the very least it could give you the motivation to try a new recipe or new art medium.

THE_INTERFACE

Tangi’s interface looks like a hybrid between Pinterest and Instagram. You start by scrolling through videos based on topics, or you can search for specific tasks you want to learn about. The videos themselves are all under 60 seconds, and there are also comment sections you can scroll through for extra advice (or encouragement). If you want to save any specific videos, you can add them to your “Try it” collection. While anyone can watch videos and make an account, there is a waitlist for uploader privileges—which makes sense, since Google probably wants to vet creators to ensure the platform is seeded with honest and tangible lessons at launch. I’ve seen some confusion and cynicism over the app online—especially since YouTube and Pinterest already exist and can perform the same function as Tangi—but I actually like seeing an app from Google with a narrower focus. I spend most of my free time making stuff; I have several creative hobbies, I cook all the time, and I’m always looking for new ideas to try out, so I spend a lot of time watching how-to videos or scrolling through social media for inspiration and helpful tips .

TANGI_TO_COMPETE_WITH_TIKTOK

ByteDance’s TikTok, a short-video making platform has garnered millions of users in a couple of years, so much so that it recently became one of the top downloaded apps on smartphones. More recently, the 6-second video making app called Byte came into existence in a bid to east some of the pie. But the latest development here is the participation of Google with its Tangi app. Google’s Area 120 team started working on this new ‘experimental’ TikTok rival in 2019.

“Tangi is where creative people can get new ideas and connect with other passionate people like them. The name is inspired by the words TeAch aNd GIve and “tangible”—things you can make,” adds Coco Mao, team lead at Google’s Tangi, in a blog post. It is not a 6-second video making application like Byte but lets users make a 60-second video at the max.

FEATURES_OF_GOOGLE’S_TANGI

  • One can see a carousel of all the videos from different sections and can play them by simply tapping on their thumbnails.
  • At the top, users also have different sections like Art, Cooking, DIY, Fashion & Beauty, Lifestyle and others for a more filtered content. 
  • Tangi has 60 second videos to help you try something new — and a place to share it back too.
  • You can also share a re-creation of things you tried out with Tangi’s ‘Try It’ feature, which helps build a community between creators and their fans .
  • Helps to connect peoples with vibrant communities centred around their hobbies and passion.

FROM_THE_CREATOR_COCO_MAO

Coco Mao, Team Lead at Tangi, said, “Tangi has 60 second videos to help you try something new — and a place to share it back too. You can also share a re-creation of things you tried out with Tangi’s ‘Try It’ feature, which helps build a community between creators and their fans.”

He further stressed on the ‘magical’ quality of short how-to videos on the internet. “They could quickly get a point across — something that used to take a long time to learn with just text and images,” he said.

“We’ve been working with creators who already make these kinds of videos, so that Tangi can become a place where they have a voice to inspire other makers. Our focus on creativity and community is the biggest draw for them,” he stated.

Tangi’s ‘upload’ features are restricted to only a few users right now, and the app has launched selectively on iOS and the web. Additionally, creators need to apply to be a part of the video platform. Viewers, meanwhile, can filter videos by category (art, cooking, DIY, fashion, beauty and lifestyle) or scroll down a continuous homepage. Tangi is free and ad-free for now.

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